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Often asked, how can they get on the front page, but not ours? Or they were asked why there are many pictures in baidu. This is because the customers do not know about seo and SEM, and the editor will give you detailed interpretation
For enterprises, the promotion of "we media" and news media may not be used, but keyword ranking optimization (SEO) and bidding are unavoidable. This paper mainly introduces the difference between online promotion and baidu bidding ranking. It should be noted that the commonly referred to network promotion actually includes bidding promotion. In this paper, "network promotion" generally refers to other promotion methods that are not bidding promotion.
Baidu bidding rank promotion
Baidu has the largest share of domestic search market, so we take baidu bidding as an example. Baidu bidding rank promotion can be said to be one of the most effective methods used in online promotion, which can directly bring benefits to advertisers. And it is also the current popular small and medium-sized enterprises to promote the recognition method, its biggest feature is "immediate", do not need to take a long time and more energy to do search engine optimization, only need to open an account, fill, online advertising, immediately can display ads in the search results of search engine, and ranking relative to other natural site depends on top.
But small and medium-sized enterprises to understand the search for traffic can quickly rather than benefits, found that after contact with some do for small businesses tend to invest in great harvest is small, it is also a competitive ranking is the most fatal weakness, want to be the top will need to invest a lot of advertising, but sometimes high investment will not have a high output, so lead to some enterprises to the bidding is a love-hate relationship.
Network promotion (non-bidding promotion)
In addition to non-competitive promotion, the common promotion methods include SEO, online promotion, we-media promotion, and public account promotion. In addition to these, online promotion methods that you can think of can be classified into online promotion.
Take SEO as an example. Talking about SEO gives people the impression that the cost is low, the effect is slow but the effect is stable and long. SEO is really slow compared to bidding promotion, sometimes it may take a year to optimize the website ranking to the first page of search results, but once the ranking is stable, and later with regular SEO optimization means, the ranking will not have a significant decline.
SEO another advantage is that can be done "winner-take-all" search engine, the simple understanding is when we optimize the site, was at first is to optimize its ranking in baidu, but it will be found after the website optimization in sogou, 360, Google and other search engine ranking also rise further, so that can potentially bring more traffic to the site. This point is not achieved by bid promotion, bid promotion only in which search engine spending money, in which search engine can be effective.
From a consumer's perspective, natural ranking information may be more credible. More and more data show that when consumers use search engines to find relevant information, search results with the word "advertisement" appear after they see the search results, and they automatically block relevant information. Consumers prefer real and reliable search results.
By comparing the two promotion methods, we have basically understood their advantages and disadvantages. If you have certain financial strength, you can consider bidding and SEO. This combination method guarantees not only short-term benefits, but also lays a solid foundation for obtaining long-term benefits. SEO optimization is definitely the best way to start your business if you are limited by money. If you need help from SEO, you can contact the site hosting service, which allows you to create more practical SEO optimization solutions for your business based on the actual situation.